Why Is Erewhon Selling a $12 Sacred Water? Ingredients, Benefits and Internet Reactions

Erewhon, a luxury organic grocery chain with 13 locations across the Greater Los Angeles area, is once again making headlines for its extravagant offerings. This time, the spotlight is on a product dubbed 'Sacred Water,' which is priced at an eye-watering $12. The drink, officially named Sacred Water by Jolie, is a collaboration with the beauty and wellness brand Jolie, and is marketed as a tonic that enhances the quality of water for improved skin, hair, and overall wellbeing.

According to Erewhon’s product description, Sacred Water is crafted from a blend of organic ingredients, including grape juice, coconut milk, coconut water, and jasmine tea, along with holy basil, anise, cardamom, and raw honey. The drink is presented as a clarified herbal tonic infused with organic jasmine tea and botanical extracts, served over ice for a refreshing experience. Additionally, new Erewhon members can enjoy their first drink for free as part of a welcome offer.

The health benefits of the ingredients in Sacred Water are noteworthy. The organic grape juice is made from 100% fruit without added sugars, providing a rich source of antioxidants, including polyphenols and flavonoids, which help protect the body’s cells from damage. It is also high in Vitamin C and potassium, supporting immune function and heart health. Meanwhile, coconut milk, a by-product of coconut fruit, is rich in medium-chain triglycerides (MCTs) and essential minerals, making it a nutritious addition to a balanced diet.

Despite the health claims, the $12 price tag has sparked a wave of reactions on social media, with many users expressing disbelief at the cost of a drink associated with a brand known for showerheads. Comments range from excitement about the collaboration to ridicule over the steep price. One user remarked, “$12 for a cup of coconut water sounds ridiculous,” while another quipped, “Sacred Water? More like ‘Shower Water’?”

As the internet buzzes with mixed reactions, the question remains: are consumers willing to pay $12 for a drink that includes 'water' in its name? As luxury food and beverage trends continue to evolve, Erewhon’s latest offering highlights the intersection of wellness and extravagance in today’s market.