FSSAI Issues Notices to Heritage Foods, Dia Foods, Cipzer Over Misleading Product Claims

India's Food Safety and Standards Authority (FSSAI) has taken significant action against several food business operators (FBOs) for making misleading claims about their products. On July 6, 2026, the FSSAI issued notices to various companies, including Heritage Foods, Dia Foods, and Cipzer Nutraceuticals, highlighting violations of the Food Safety and Standards Act, 2006. The authority emphasized that these claims could mislead consumers and directed the companies to provide explanations and take corrective measures within a specified timeframe.

Heritage Foods Limited received a notice regarding its product, Heritage Fresh Paneer, for using the term "Fresh Paneer." The FSSAI stated that this designation does not comply with the conditions outlined in Schedule V of the regulations, potentially misleading consumers. Additionally, the use of the term "Healthy" in the brand name "Healthy Happiness" was flagged for not conforming to Regulation 8(3) of the Food Safety and Standards (Advertising and Claims) Regulations, 2018, as it could imply inherent health benefits.

Dia Foods was also scrutinized for its La Casa Vegan Hazelnut Chocolate Spread, which claimed to be "All Natural," "100% Organic," and "Vegan." The FSSAI noted that the "All Natural" claim did not meet the necessary conditions for the term "Natural," while the "100% Organic" and "Vegan" labels were misleading since the product lacked the required approvals for organic and vegan endorsements. The authority reiterated that the term "100%" is not defined under the FSS Act, rendering the claim misleading.

Cipzer Nutraceuticals faced scrutiny for its Juice Capsules, which included claims such as "FSSAI Approved," "Boost your immune system," and "Remove toxins from your body." The FSSAI pointed out that the phrase "FSSAI Approved" could mislead consumers into believing the product had official endorsement. Furthermore, the authority questioned the scientific basis for health claims and noted discrepancies in the product's ingredient list, which did not match the images displayed on the packaging.

In light of these findings, the FSSAI has mandated that all involved companies submit explanations within seven days regarding the alleged violations. The authority's actions underscore its commitment to ensuring compliance with food safety regulations and protecting consumers from misleading claims in the food industry.